Monday, May 03, 2010

Leaked Pepsi PR Announcement

I got word from a friend from within the Pepsi empire that they were about to send out this press release, and then sent the product back to testing. Right now, he's not sure on the future of the whole 'food-drinks' concept, but this is what we're looking at coming down the pipeline...

Pepsi Ham
Pepsi has successfully test-marketed Pepsi Ham--the first ham-based soft drink. It still has all the ham flavor of a Sunday meal, but with a quarter of the calories and in the convenient bottle or can everyone is used to. At its release, it will be available in 12 ounce cans and one liter bottles, to be followed by two and three liter bottles.

Pepsi Ham started in response to a failed merger with Hormel. They found that a lot of their customers enjoyed pork products.

"It was only natural that we put the two together," Frank Erikshod explained, director of the soft drink-food product crossover division. "We found that most people want to combine the smooth flavor they've come to enjoy in Pepsi matched with the smokey taste of honey ham. But without all the fat and hassle of chewing."

The Pepsi Ham will also be followed later by Pepsi Fish Fillet and Pepsi Corned Beef--which are both Kosher for Passover. "Sometimes you can't be at the Seder table," Rabbi Schmein Henkle. "When I first came to Pepsi to head up the Kosher food-drink products, I knew we had to find flavors that didn't just appeal to our Jewish customer. And I think we did it very well."

Indeed, it was difficult to extract the complex flavor of a meal and distill it into America's favorite soft drink, but Pepsi has proven itself to be about innovation.

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